Vision:

"To be the globally recognised beacon of excellence in business support, facilitating unparalleled personal and professional development, fostering innovation, and driving success across diverse cultures and economies worldwide."

Values:

• Integrity and Ethics: Upholding the highest standards of professionalism, our members commit to a comprehensive code of conduct and ethical practices, ensuring trust and respect are at the core of all our interactions.
• Quality and Excellence: Striving for superior standards in business support, our members dedicate themselves to continuous improvement and the pursuit of excellence in all facets of their work.
• Collaboration and Community: Promoting a culture of cooperation, our members champion the sharing of knowledge and best practices across borders, building a supportive global community of professionals.
• Diversity and Inclusion: Embracing the rich tapestry of cultures, perspectives, and experiences, we aim to foster an environment where all members feel valued and included, reflecting the global stage upon which we operate.
• Innovation and Evolution: Encouraging creativity and forward-thinking, our members are committed to adapting and evolving in response to the changing dynamics of the business world, ensuring relevance and resilience.

Purpose:

"Our purpose is to advance the profession of business support by setting the global standard for excellence. Through rigorous vetting, adherence to a strict code of ethics, and a commitment to continuous professional development, we aim to ensure that business owners worldwide have access to trusted, high-calibre business support professionals. We endeavour to foster a spirit of collaboration and shared success, empowering our members to not only enhance their own professional and personal growth but also to make a significant, positive impact on the global business landscape. In doing so, we aspire to contribute to a world where businesses thrive through the support of knowledgeable, ethical, and committed business support professionals.